You are writing to your local newspaper, persuading its readers that
your village needs a new by-pass.
You need to :
explain the current traffic situation in the village
comment on why the situation is bad for the residents
explain that the building of a new road will not have an overall bad effect on the environment
persuade people to share your point of view and to write to the council supporting the plans for a by-pass.
You do not need to set your work out as a letter, though you should begin, Dear
Editor